Discrimination Essay Example For Students

Separation Essay Janet Smith got up early morning to get ready for her prospective employee meet-up at Britax Vision Systems. She began the coffeepot in the kitchen and came back to her room to figure out her closet. After cautious thought, she chose a naval force blue pantsuit with white trim and coordinating dress shoes. After Janet had scrubbed down, she dressed and returned to the kitchen to eat something. Choosing an English biscuit, she took a seat at the table to appreciate it alongside her espresso. Janet completed her morning meal, brushed her teeth, and kept preparing herself for the gathering. When her wake-up routine was finished, Janet got into her blue Escort and headed to Britax with the sound of Jimmy Buffet in her ears. Upon appearance, Janet left her vehicle in the visitor parking area and killed the start. Giving herself another investigate in the mirror, alongside a couple of inspirational statements, she headed towards the fundamental structure. After she had entered through the twofold glass entryways, she moved toward a close by work area. Behind the work area sat a youthful, light-earthy colored haired lady. The nameplate around her work area read Ashley. Ashley was an appealing young lady with splendid green eyes with blue spots at the edges. She wore a cranberry vest alongside a coordinating skirt that, to Janet, appeared to be a lot to short for an office work. Following a couple of moments of pausing, Ashley gazed toward Janet questioningly. â€Å"Hi, I’m here for my meeting. My name is Janet Smith and I have an eleven o’clock appointment†, she said unhesitatingly. The little youngster opened a little cowhide book at the correct edge of her work area and started filtering the pages. After a second she restored her regard for Janet and taught her to be situated opposite the entryway to one side. There were five seats lined against the divider, each with dark sponsorship and dim upholstery. A man with dull hair and eyes sat farthest to one side. He wore gold-rimmed glasses that had descended his nose over the span of his perusing. A Time magazine expose on his lap. He checked the pages gradually, despite the fact that Janet suspected that he wasn’t truly perusing by any stretch of the imagination, yet rather attempting to take a break. Janet picked the center seat and set her satchel on the seat adjacent to her. She started considering her family. Her significant other Mark had quite recently had his 34th birthday celebration, making him two years more seasoned than she. He was right now in school wrapping up his master’s qualification. She had completed school the earlier year and was presently an official software engineer. Imprint hadn’t worked in the previous hardly any months since he was so occupied with his classes. Janet approved of it however. There had been the point at which she had been the one considering and he had been the one working. Janet had as of late lost her position at an enormous car organization because of the way that they had been purchased out. Half of the workers had lost their positions, including Janet and two of her dear companions. The activity that Janet was at on this specific day was a lot of required. The bills would be coming soon and with no pay how might they pa y them. Fortunately, Janet’s four-year-old girl, Emma, hadn’t saw the pressure in the house and wasn’t scrutinizing her yet, however that too wouldn’t last. Janet was snapped to consideration as the secretary called her name and guided her to the entryway opposite where she at present sat. She snatched her tote and went into the room, shutting the entryway behind her. At an enormous oak work area in the room sat a charming looking man. He seemed to be in his late forties, with a round nose and dim, diminishing hair. He trained Janet to pull up a chair opposite him and she happily complied. The room had an agreeable climate and she was without a moment's delay satisfied to be there. He started by presenting himself as Alan Pelker and requesting her resume. The meeting kept going a sum of five minutes. He posed her inquiries, for example, â€Å"Why do you figure I should recruit you?† and â€Å"What are your strengths?† They were regular inqui ries but then something uncommon about the manner in which he asked them. She started to feel awkward as she sat before him attempting to meet his eyes as they checked her body. When the scrutinizing was through, he disclosed to her that he’d remember her and would be calling her later in the week in the event that she landed the position. .u7506f2ecbefe0e99a56fc5b52a41c0f8 , .u7506f2ecbefe0e99a56fc5b52a41c0f8 .postImageUrl , .u7506f2ecbefe0e99a56fc5b52a41c0f8 .focused content region { min-tallness: 80px; position: relative; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 , .u7506f2ecbefe0e99a56fc5b52a41c0f8:hover , .u7506f2ecbefe0e99a56fc5b52a41c0f8:visited , .u7506f2ecbefe0e99a56fc5b52a41c0f8:active { border:0!important; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 .clearfix:after { content: ; show: table; clear: both; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; change: murkiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u7506f2ecbefe0e99a56fc5b52a41c0f8:active , .u7506f2ecbefe0e99a56fc5b52a41c0f8:hover { mistiness: 1; change: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 .focused content zone { width: 100%; position: relative; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content embellishment: underline; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u7506f2ecbefe0e99a56fc5b52a41c0f8 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u7506f2ecbefe0e99a56fc5b52a41c0f8:hover .ctaButton { foundation shading: #34495E!important; } .u7506f2e cbefe0e99a56fc5b52a41c0f8 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u7506f2ecbefe0e99a56fc5b52a41c0f8-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u7506f2ecbefe0e99a56fc5b52a41c0f8:after { content: ; show: square; clear: both; } READ: Huck Finn Analysis EssayAs Janet left the workplace she heard the sound of papers hurled aside to be overlooked. At that point, strolling by the secretary she heard the radio wake up and the sound of Mr. Pelker saying, â€Å"Please send in the following courteous fellow applicant,† making a point to put accentuation on refined man. Janet Smith never got that activity, yet makes certain as far as she could tell that the man to one side of her had. Exploratory writing

Lit 11 Essay Example | Topics and Well Written Essays - 500 words

Lit 11 - Essay Example It gives various portrayals about critical characters. Each bit of history prompts a universe of new data and causes the peruser to comprehend the essential viewpoints, occasions in social and political life and the significant commitment of a popular individual. Strengthening notes and video cuts encourages the peruser to show up at a progressively solid and explicit decision about the individual. Biography.com remembers the life stories of extraordinary individuals for various zones, for example, craftsmanship, writing, sports, film, music, legislative issues, science and different parts of information. Today’s top quests, video clippings and so on are expanding the exactness and the pertinence of data. Christopher Columbus has grabbed the eye of the students of history as a man who acquainted America with the world. He was an Italian Spanish guide conceived on 1451 (Christopher Columbus Biography, (Christopher Columbus Bibliography). On looking of a defeat to Asia, Columbus arrived at America and it made ready for incredible land investigations and developments. The online article titled Christopher Columbus Biography, gives significant a solid e data about the pertinence of his development and its social, political and land impacts on the world. The article says; â€Å"They drove straightforwardly to the opening of the western half of the globe to European colonization; to huge scope trades of plants, creatures, societies, and thoughts between the two universes; and, on a darker note, to the passings of a huge number of indigenous American people groups from war, constrained work, and disease.† Christopher Columbus Biography, (Christopher Columbus Bibliography). Columbus and his innovation have made both negative and positive outcomes the world. The disclosure drove the development of European provinces and other social indecencies, for example, racial separation, bondage and the resultant freedom battles which all prompted demise and decimation on a mass scale. As a little kid Columbus helped his dad in fleece handling and selling.

How to Write an Accounting Case Study

How to Write an Accounting Case Study Accounting case studies must be written according to various standard rules and regulations. These are the same guidelines followed by organizations during their accounting process. Accounting case studies are important to a national government in that they enable it to check an organization’s progress in terms of production as well as finance. An accounting case study should be written following procedures specific to one of the major topics in accounting, such as financial accounting and managerial accounting, which is also referred to as cost accounting. To write an accounting case study is quite challenging because it requires a good amount of quality time. Generally, just like other case studies, it follows a specific format. The writer gives detailed background information on the topic of study. This is what is regarded as the introduction. It offers a clear outline of the subject matter while defining the problem at hand together, with the limitations of the study. The writer then provides the problem statement, followed by case data sampling. Next, a conclusion is drawn which is finally followed by recommendations. The first step in the writing of a cost accounting case study includes giving a clear identification of the method to be used, the objective of the problem, and the facts related to the area of cost accounting. This step is crucial in that it helps to better understand the topic of study. For example, the issue of identifying a particular method of approach aids in solving major issues since it involves an analytical approach that facilitates an increased awareness of the topic. Stating the objective of the problem helps in understanding the problem statement. The second step is providing a scope of the project to the readers. The issue of scope entails stating and explaining the objective of the cost accounting case study to the readers, the provision of the organization’s overview and lastly, giving an outline of relevant knowledge together with theories. The third step is to properly focus on the identified issues and their suggested solutions. While identifying all problems, the writer should also offer relevant solutions to the same. The fourth step is providing a high quality conclusion. Generally, it must be clear and precise for a better understanding of the topic at hand. Finally, the writer should provide a list of references used during the development of the case study. At AdvancedWriters.com writing company you can enjoy professional Accounting case study help from experts. Just visit our service now!

Climate Change, Oil Spills, Coastal Erosion, And...

1.0 INTRODUCTION In recent years, the United States has been taking the initiative in the Arctic to fix pollution on the earth and prevent future pollution in the environment. This initiative has four pillars: climate change, oil spills, coastal erosion, and alternative energy which are all topics affecting the arctic region of the United States and the world. It is crucial that today’s society pays close attention to the problems arising from these issues causing our environment to suffer; one being the effect that oil spills are having on the arctic region. An oil spill is defined as a presence of somewhat large amounts or layers of crude or refined oil on soil or in sea water (What Is Oil Spill? Definition and Meaning). These spills can spread and affect the ecology, economy, and people of the arctic region. With over 17,000 drilling platforms in the ocean, and more proposed for the future, the risk of an oil spill from drilling sites or accidents when transporting oil is greatly increasing (Fuller, 2010). To prevent future generations from a more polluted environment, research and studies have been done on oil spills, how they are caused, their effects on the ecosystem, and better ways to contain and prevent them in the future. 2.0 DESCRIPTION OF PILLAR AND ITS PROBLEMS The term ‘oil spill’ already eludes to the fact that they are issues for the environment, but there are specific problems that can arise from spills specifically in arctic regions. Research on oil spillsShow MoreRelatedLouisiana River Geography1904 Words   |  8 PagesLouisiana’s Gulf Coast is eroding into the sea, and by 2100 most of Southeast Louisiana could be completely underwater. Not only does this threaten human and animal habitats, but also the energy, shipping, fishing, and tourist industries that have made this region of the U.S. a valuable part of the national economy (Marshall, 2014). In the past 200 years, half of the nation’s wetland habitats have been lost due to natural and manmade processes. Louisiana’s wetlands make up 40 percent of the totalRead MoreEssay about Humans: How We Are Destroying the World Around Us1055 Words   |  5 Pagesplaces vital to wildlife are also reduced. Also, we become very dependant on landfills. Landf ills are packed full of toxic pollutions ranging from cyanide to mercury to even methane. Not recycling even induces global warming. It increases the energy used in manufacturing processes dramatically, and it adds to greenhouse gases. www.wikipedia.org There are several ways each of us can do our part to help resolve this problem. One technique is to recycle regular household items. These itemsRead MoreEnvironmental Impacts of Tourism6014 Words   |  25 PagesNegative impacts from tourism occur when the level of visitor use is greater than the environments ability to cope with this use within the acceptable limits of change. Uncontrolled conventional tourism poses potential threats to many natural areas around the world. It can put enormous pressure on an area and lead to impacts such as soil erosion, increased pollution, discharges into the sea, natural habitat loss, increased pressure on endangered species and heightened vulnerability to forest fires. ItRead MoreExxon and Chad-Cameron Pipeline7344 Words   |  30 PagesUV0100 EXXONMOBIL AND THE CHAD CAMEROON PIPELINE In November 1999, ExxonMobil CEO Lee Raymond faced the potential collapse of the Chad/Cameroon Oil Pipeline project on which the company was about to embark. Both Royal Dutch/Shell and France’s TotalFinaElf, ExxonMobil’s partners in the Pipeline Consortium, had just withdrawn, citing environmental concerns among other things and leaving its future temporarily in doubt. This withdrawal delighted many environmental groups long opposed to the pipelineRead MoreLiving in the Environment 16th Edition Chapter Review and Vocabulary6220 Words   |  25 Pagesdegradation. What is an â€Å"ecological footprint†? Using specific countries as examples, explain the difference between the footprint of a developing and developed country. What is â€Å"culture†? Describe three major cultural changes that have occurred since humans arrived on earth. Why has each change led to more environmental degradation? What is the environmental or sustainability revolution? Identify five basic causes of the environmental problems we face today. What is â€Å"poverty†? In what way do (a) povertyRead MoreMineral Resources18511 Words   |  75 Pagesstudies. 16 20 20 22 22 23 26 30 32 d. Food Resources: World food problems, Changes in landuse by agriculture and grazing, Effects of modern agriculture, Fertilizer/ pesticide problems, Water logging and salinity e. Energy Resources: Increasing energy needs, Renewable/ non renewable, Use of Alternate energy sources, Case studies f. Land resources: Land as a resource, land degradation, man-induced land-slides, soil erosion and desertification. 35 48 2.3 ROLE OF AN INDIVIDUAL IN CONSERVATION OF NATURALRead MoreAir and Water Pollution essay4881 Words   |  20 Pages-demolition -agricultural activities -motor vehicles -wood burning -inhalation of PM overtime increases risk of chronic respiratory disease Sulfur dioxide (SO2) -colorless compound -suffocating, pungent odor -combustion of Sulfur containing fuels (oil and coal) -exposure to SO2 cause irritation of lung tissue -damage health Nitrogen oxides (NO and NO2) -NO2 is a reddish brown gas with sharp odor -responsible for tropospheric ozone formation -vehicle traffic -large concentrations can reduce visibilityRead MoreSexually Transmitted Diseases35655 Words   |  143 Pages11-48 Unit 3 Basic materials for maintaining life Air 49-54 Water 55-68 Food 69-71 Other biomolecules of life 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 StructuresRead MoreThe Niger Delta Struggles: Its Implications for Resource Control.17990 Words   |  72 PagesRESOURCE CONTROL. A HISTORICAL OVERVIEW OF THE STUDY The Niger Delta region, Nigeria s oil belt has been the site of a generalized ethnic and regional struggle for self-determination since 1998, the location of often-violent confrontations between local ethnic communities and agents of the Nigerian state and oil companies involved in the extraction and exploitation of oil in the area. What began as community agitation has undoubtedly undergone several transformations. The firstRead MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesdemand for British style fast food such as fish chips, British newspapers, British television programmes, English Premier League football shirts, and tea. Question 2: (a) One reason for the increase in demand for computer games would be a change in tastes. An increasing number of parents are now buying them. Other reasons may be an increase in incomes, heavy advertising by manufacturers such as Nintendo and Sony and possibly a fall in price. (b) The demand for computer games increased

A Reflection On Labeling Mental Illness - 1560 Words

A Reflection on Labeling Mental Illness in Adolescence Over the past two months that I have spent enhancing my knowledge of mental health nursing with adolescence at the Youth Resource Center (YRC), I have encountered numerous learning opportunities that have allowed me to reflect both upon the profession of nursing as a whole, as well as my own future practice. As nursing students we are taught that the capacity to reflect critically is crucial to a nurse’s ability to grow as a practitioner and become a life-long learner. Somerville Keeling (2004) define critical reflection as â€Å"the capacity to uncover our assumptions about ourselves, other people, and the workplace† (p.42). The Saskatchewan Registered Nurses’ Association (SRNA) mandates that registered nurses practicing in the province, under the Standards and Foundation Competencies, must â€Å"engage in critical inquiry to inform clinical decision-making and establish therapeutic, caring, and culturally safe relationships with clients and the heal th care team† (2013, p.15). To facilitate the ongoing maturation of my nursing abilities, I have chosen to critically reflect upon an experience at YRC when I felt that a youth’s identity had been wrongfully branded. What? It was a Wednesday; rounds day. All of the care team was gathered around the conference room table- nurses, teacher, education assistant, social worker, day program manager, and recreational therapist- waiting for the youth, â€Å"Becky†, to arriveShow MoreRelatedEffects Of Stigma Toward Mental Illnesses1711 Words   |  7 PagesIntroduction Mental illness is one of the most stigmatized medical conditions in society. People diagnosed with mental illnesses experience a difficult social life, where most of the community members harbor prejudicial attitudes toward them. Undoubtedly, having a mental illness profoundly affects how an individual interacts with the rest of the community in various issues. More often than not, the social consequences of mental disorders are negative since persons with the illness are naturallyRead MoreMental Illness And Its Effects On Society1405 Words   |  6 Pagesonce stated, â€Å"Mental illness is nothing to be ashamed of, but stigma and bias shame us all.† Mental illness comes with multiple influences towards the daily life of an individual. On one hand, these individuals must try to manage the symptoms that arise with their disease. Mental health disorders can affect the way individuals perform at their jobs, their social life, and even being able to live alone (Corrigan Penn , 1997). On the other hand, the way society tends to view mental illnesses leadsRead MoreRosenhan Case Study Reflection1011 Words   |  5 PagesRosenhan Reflection Summary The question this article rises is how do we distinguish between someone who has a true mental illness or defect and someone who is just simply odd. The article also calls into question what gives others or psychologist the right to classify someone as abnormal or insane and where should the line between odd, abnormal behavior, and insanity be drawn. Rosenhan also discusses in the article the idea of labeling theory. He discusses how mindful psychologist must be whenRead MoreThe Differences Between Mental Health And Mental Illness Essay1319 Words   |  6 PagesThis research paper contains information on the importance of education and understanding of the differences between mental health and mental illness. Education is essential to our country, workplace and schools; we can learn from one another, but first we must have an understanding about ourselves as individuals. Social Workers bring unique knowledge and skills to the table and are instrumental in furthering the profession. Education to outside cultures and social groups can help social workersRead MoreMotivational Interviewing : Motivation And Process1686 Words   |  7 Pagesthey cannot find answers for themselves; they instead must listen to the expert who is giving them the answers. This is most definitely not the way to motivate a client to make changes for themselves. Other traps include premature focus, denial, labeling, and blaming; all of which can prevent the client from opening up in the treatment process. Motivational interviewing includes opening strategies to allow the process of eliciting readiness, providing feedback or information to the patient, and thenRead More labelling theory Essay2778 Words   |  12 Pagesthese imaginary observations (Cooley 1902). The main idea of the looking glass self is that people define themselves according to societys perception of them (www.d.umn.edu ). Cooleys ideas, coupled with the works of Mead, are very important to labeling theory and its approach to a persons acceptance of labels as attached by society. George Meads theory is less concerned with the micro-level focus on the deviant and more concerned with the macro-level process of separating the conventional andRead MoreLabelling Theory2875 Words   |  12 Pagesthese imaginary observations (Cooley 1902). The main idea of the looking glass self is that people define themselves according to society s perception of them (www.d.umn.edu ). Cooley s ideas, coupled with the works of Mead, are v ery important to labeling theory and its approach to a person s acceptance of labels as attached by society. George Mead s theory is less concerned with the micro-level focus on the deviant and more concerned with the macro-level process of separating the conventional andRead MoreCommunity Health Nursing Reflection1262 Words   |  6 PagesCommunity Health Nursing Reflection NUR/405 August 7, 2012 Community Health Nursing Reflection According to Phyllis Meadows (2009), â€Å"Community health nurses are valued for their adaptability and willingness to provide care in many settings, including community health clinics, churches, homeless shelters, and schools,† (p. 19). Community health nurses aim to improve health outcomes and improve the infrastructure used to monitor and manage disease within the community. Healthy People 2020 hasRead MoreSociology And Mental Illness2832 Words   |  12 PagesResearch Paper April 26, 2015 Sociology and the Stigmatization of Mental Illness Although it isn’t something that people in society thinks about daily, mental illness is stigmatized all the time. People may think that they don’t think badly about those with mental illness, but those people may be stigmatizing mental illness more than they realize. Recently, there has been a home put into a neighborhood of mine for people with mental illness. Since the neighborhood found out about this home, there wereRead MoreCritical Evaluation of Rosenhans Study on Being Sane in Insane Places1571 Words   |  7 Pagessuggests that based on the evidence present that hospital staffs were correct to diagnose and label the pseudo patients. This highlights the use of type 2 errors in diagnoses, and as the staff would not normally be looking for pseudo patients in a mental institution, that they’re right to do so. Millon explores this area further by suggesting the use of type 2 errors in diagnoses could be viewed as safer for society and the patients themse lves (Millon, 1975). By criticising Rosenhans suggestion that

How the opening three paragraphs of Tickets Please create an appropriate atmosphere for the rest of the story Essay Example For Students

How the opening three paragraphs of Tickets Please create an appropriate atmosphere for the rest of the story Essay The first sentence of the story sets the scene for the reader. The author describes how the journey on the tramcar is continuous and boring. It is monotonous and describes how the route is set and it does not change from set route. Negative words are used to describe the village, to give the reader the impression there is a sense of darkness and decline, the black industrial countryside. The village is described as grimy, cold, gloomy and industrial. There is only one sign of human presence, the workmens houses. This sentence is continuous for eleven lines with twists and turns just like a tramline might be continuous. We will write a custom essay on How the opening three paragraphs of Tickets Please create an appropriate atmosphere for the rest of the story specifically for you for only $16.38 $13.9/page Order now DH Lawrence himself was brought up in the Midlands, in a mining town during world war one. He was therefore brought up in the same sort of town as in the one in which he has set the story. His father was a miner and he has obviously drawn upon his own experiences of the views of the surrounding area to help to help create the atmosphere for the setting of the story. Lawrence was also a moralist who believed that Modern day man was in danger of loosing the quality of life. This becomes very evident in the description contained in the first paragraph where he is almost saying that life in this village is as black, gloomy and boring as the scene witnessed from the tramcar. There is no feeling of real quality of life in this paragraph. The first sentence manages to give us the continuous rhythm of the tramcar and a sense of boredom. Once the tramcar stops however there is a sense of change. The colours change and we are told that the tramcars are green and creamy coloured and that when they stop, they purr with curious satisfaction using the simile of a cat. The next sentence begins with a conjunction giving a sense of urgency for he adventure ahead. Lawrence uses the word, again, to begin the next sentence and repeats the word four times in as many sentences giving a feeling of repetition and monotony and yet, the rest of the language shows a definite change, Away it starts once more on the adventure. Lawrence begins to use the word like, reckless swoops, bouncing the loops, breathless slithering and precipitous drop. In a strange personification the tram car is now referred to as the patient and the continuous journey continues. The gas works are described as fat whereas the factories are narrow and suddenly a human presence is introduced. We are in the,sordid street. We are now the people who are travelling on this vehicle and on our return to, our terminus. The language is once again brighter, But still perky, jaunty somewhat dare-devil. He finishes this paragraph with an oxymoron describing a jaunty sprig of parsley out of a block colliery garden. The first paragraph sets the atmosphere for what is to follow. The life of John Thomas is very boring and simple. He collects tickets on tramcars, which is a continuous uninteresting procedure. His life is similar to the sad decline of village, the pollution, the womens houses and the continuous challenged tramline. However there are some interesting parts of his life, the girls at the depot with whom he often went home with after work. This would be the only satisfaction in his life, the parsley out of a black colliery garden. He also has an air of mystery just like the tramcar in that he does not really know where he comes from or what his life is like similarly and just like John Thomas we know what the journey is but we dont know where the journey is going. The second paragraph tells the reader, to ride on these cars is always an adventure and once again this parallels John Thomas life. When he has a liaison with the ticket girls it is an adventure and he knows the dangers involved. The author describes the male workers as men unfit for active service: cripples and hunchbacks. .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .postImageUrl , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .centered-text-area { min-height: 80px; position: relative; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:hover , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:visited , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:active { border:0!important; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .clearfix:after { content: ""; display: table; clear: both; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:active , .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .centered-text-area { width: 100%; position: relative ; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:hover .ctaButton { background-color: #34495E!important; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23 .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8f8dd6ef3d3a9ecbf6f193f3d52e8c23:after { content: ""; display: block; clear: both; } READ: What is postmodernism EssayJohn Thomas is not physically similar to any of these people, but he represents them morally, this creates a negative atmosphere. The author is also informing the reader that the tramcar is very dangerous and can often leaps the rails, but the people think, what the matter. This relates to John Thomas actions towards the girls he goes out with. He very often gets the girls he works with pregnant and he still doesnt care because he goes and does it again. The reader is told that the people on the tramcar are not bothered about the potential danger there is and they only realize it when the accident happens, Get on get on! Were not coming out so till flames actually appear. A threatening atmosphere is created. This relates to the situation John Thomas is repeatedly in, he sleeps with many girls and doesnt realize the fact he could get a girl pregnant, he only notices the danger when the girls do get pregnant but he still does not care. The third paragraph informs the reader the nights are howling cold, black, and windswept. There is an aspect of evil and this creates an unpleasant and negative atmosphere. This is comparable to the inhumane action of the girls when they attacked John Thomas savagely. After the attack the girls cold heartedly carried on normally as if nothing had happened, showing no emotion. The author says that the miners travel, for a change of cinema, of girl, of pub. The reader is made aware of the changing atmosphere. This can be linked to the way John Thomas changes girls as if they are old property, as if they are just a normal habit. The first three paragraphs of Tickets Please have created an atmosphere of decline and darkness. D. H Lawrence has ended the third paragraph by saying, Trams that pass in the night. This is a modification of the real saying, Ships that pass in the night. This means that someone has touched another person so much and then they just pass by and leave. Whereas trams have been referred to very negatively throughout the first three paragraphs. Therefore Trams that pass in the night would mean that someone so horrible and unpleasant has ruined your life, and left you in a mess without any help. This is similar to the actions of John Thomas, he got girls pregnant and just left them in their own mess.

Types of Friends Essay Example For Students

Types of Friends Essay During childhood, I was quite famous in my primary school , I was more handsome than other kids in my school and I used to have a lot of friends from various races. I entered the International School of Penang to further my secondary studies. After mixing with different types of friends, I started to understand the true meaning of friends. Friendship is not just about a relationship that you have with others for his wealth , appearance or popularity. It is made of the experiences that you experienced with somebody that is really special to you. One can have many friends , but they can only have a few best friends, which are also known as bossom friends. Those few are the one that you have chose to continue your journey through this life. Life is not just a journey that you can complete in a few days or weeks , it takes years to complete , you may even live for a hundred years if you are able to take care of your health. I have seen many types of friends, some of them are only pretending to be your friends for the money and popularity that you own. We will write a custom essay on Types of Friends specifically for you for only $16.38 $13.9/page Order now They will pretend to be as good as they can in front of you and start talking bad things about you behind your back. They will only show their true colours when they are caught red handed. They will even make up a cock and bull story to clear their name. This kind of person is a shame to the holy relationship-friendship. I have also came across a few people who are important to me. They are Ken, Yaw Wei, Kim Hwa, Wei Yee, Shao Tong and Rickson. I am really proud to call them my friends. They are not just people who stick around and follow you everywhere. All of them believe their beliefs and follow some principals and I respect them for that. One day , I came to school and shared my story with them about how I started a quarrel with my parents. I was shocked when they started scolding me the next moment I finished my story. I was both happy and sad at the same time. I felt sad because I had a quarrel with my parents over a minor issue and i was also very happy that my friends cared about me and gave me some advice. I followed their advice by apologizing to my parents the moment i reached home and gave them a huge hug. They smiled and forgave me for my rudeness. There are many more things that i wish to do with my friends such as playing together, studying together and spending more times together. Friends are also the ones that you will never forget in your entire life. They are the ones that understands your feeling and be by your side to lend you a helping hands when you face trouble. They are also the ones who thinks you as their family members and guides you to the right direction to help you to move forward. I like to thank the All-Mighty God for letting me meet such friends. I wished that I could have met them earlier in my life so that we could have many more wonderful experiences.

Warburtons Location Essays

Warburtons Location Essays Warburtons Location Essay Warburtons Location Essay Warburtons is a private limited company. The Warburtons family owns all the shares of the Warburtons Company. The warburtons shares cannot be sold in the stock exchange or advertised for sale publicly through newspapers. If shares need to be sold they need to be sold privately with the agreement of all of the other shareholders but first they would have had to be offered to the other shareholders. Private limited companies have a limit to their liability. Waarburtons being private limited means that they have a limit to there responsibility for the debts of the business. If the business does go in to debt they only risk losing the money, which they have put into and invested in the company. They will not lose their personal possessions like in other ownerships. The Warburtons liability is limited because it is a private limited company. This means that nobody is liable for the debts if it went into insolvency the company owners would only lose the money that it put into the business. They wouldnt lose their possession in which they own. This is because they have limited liability and are incorporated. But Warburtons do have public liability insurance in case anything bad does happen. Warburtons chosen being a limited company because it works best for them. It is the most convenient method of ownership for them. This is because of the liability. If Warburton lose everything they wouldnt become bankrupt they would be come insolvent. They would only become insolvent if they didnt pay their bills or cant sell anymore. Only Private limited companies and Public limited companies can claim insolvency. This is because they both have limited liability and are only liable for the debts of the company to the value of their share holdings in the Warburtons Company. If the warburtons company was a partnership it would have unlimited liability and could become bankrupt if it doesnt pay its bills. If one of the Warburtons family died or became bankrupt the partnership would have to be dissolved. So warburtons being private limited works out best because it is safer for the owners. If warburtons wasnt a private limited company I think that being a Public Limited Company would work. I think that being a Public Limited Company would work out for them. This is because the Warburtons Company would still have their limited liability. If they have limited liability they can claim insolvency. If warburtons became a public limited company the Warburtons family would own it anymore though. It would be owned by the general public and shareholders so it would be a family baker anymore. Being owned by a partnership would work out well because they are a family and all could be joint owners of the company, but they would no longer have limited liability they would have unlimited liability and if they couldnt pay there bills they would become bankrupt, and could lose everything they own. The best ownership for Warburtons is what they currently have. That is being a private limited company because it suits all of there required needs. War burtons location is mainly in the center of England. It has a one bakery and depot in Scotland and has one depot in Wales apart from that it has no other bakeries in Wales and Scotland. So from that you can expect them not to trade in Scotland or Wales. Also Warburtons have no bakeries or depots in the south or east of England so they dont sell there. But Warburtons are in the process of building a new bakery in the London area. Here is a map showing the locations of the bakeries and depots also showing the areas in which Warburtons trade in: The locations for all of the bakeries are good. They are built by good transport links so it can deliver to most of the U. K. mainland. From how many bakeries and depots Warburtons own they are still able to sell and serve more than 60% of the U. K. mainland. Being in the location that they are in helps it serve the U. K. When the plant in Enfield is finished it will open them up to sell products in the south east of England something, which they havent done before. But for Warburtons to fill in its main goal which is to be Britain favorite baker it is bakeries and depots in the south, the east, required for them to open up more Scotland and Wales area until it does this it will not be Britain favorite baker and it will not complete there mission statement. The locations of the Warburton bakers help the company and doesnt hinder them. Warburtons Structure The Warburtons business consists of many different departments in order for it to be successful. All of these are linked together and require each other to work and make Warburtons a successful company. Here are the main departments, which make Warburtons what it is today: Marketing- accesses the market place and develops the customers needs and requirements. Also to promote new products. These are in charge of the adverts, which we see on the television. Product Development- This department is in charge and involved in developing and improving there products which they sell, whether it aims to improve ingredients of an existing product or create a new one. Van Sale Driver- This involves delivering orders from the factory where the product is baked to the supermarket shelves and independent stores like cash and carries. This is the crucial part of the working team. If it fails the company will lose their money and a load of bread will go to waste. Sales Development- This team involves selling there products to the supermarket e. g. ) ASDA, Safeway, Tesco etc, and making sure that they close the deal. Also they have to make sure that the bread is on the supermarket shelves on time. This again is a crucial job because they are the ones who sell the bread. Customer Service- This involves dealing with their customers on a daily basis. This could involve answering telephone calls, which is the most common one, replying to letters or emails. These dont just deal with complaints from customers the customer care unit also deals with question, queries and of course complaints. Human Resource Officer- This part of the company is involved in dealing with the Warburtons labor work force. The department is involved in interviewing new workers, disciplinary procedures, advisory management, law issues etc. Operations- This department involves sorting out and organizing the operation and distribution. Warburtons has the largest fleet of delivery vehicles in the country. They involve ensuring that there product arrives at the shop on time and in good sellable condition suitable for selling the product.

Manage people perfomance Essay Example | Topics and Well Written Essays - 4000 words

Manage people perfomance - Essay Example Assisting employees to identify their area of competency and providing them the opportunity to implement it. Conducting evaluation after certain time intervals. Identifying the poor performances and offering support to improvise on those areas. Policy Implementation: The policy is applicable to all the staff members of the company (including both permanent and temporary) who has been associated with the company for a period of at least 6 months. Manager Responsibilities: The responsibility of a manager are as follows: - To oversee, measure and administer the perfoamcne of the employees. To conduct regular feedback meeting To make the employees aware of their downsides and recommended them options of overcoming the same. Employee’s Responsibility: The staff members are responsible for undertaking the following tasks: - Employees have the responsibility to achieve satisfactory levels of performance Employees also have the responsibility to attend all the meetings. Participating in the employee development programs to improve skills. To communicate any problems related to perfoamcne activities to the supervisors. Performance Management Framework: R nt Equity: The policy is applicable for everybody and it will not give any special preference to the organization hierarchy. Performance Management KPIs: It is important to manage the performance of the employees after the perfoamcne management framework has been defined. In this context, ‘Productivity’ can be used as a key performance indicator. Hence, ‘increasing the overall productivity’ is the aim of this policy. Funding: Several funding opportunities are available when it comes to training and development of the employees. For example, government as well as NGOs often offers financial incentives for this purposes. However, for this purpose it is expected that the company will be able to finance the process itself. . Procedure Procedure # -SNA 1212 Task Description: - Performance man agement Department: Human Resource Date: 31 October 2013 Action Description Standard WHO Performance Review Procedure Coaching Procedure Disciplinary Procedure Grievance Procedure To Review the perfoamcne of the employees To highlight the coaching procedure to be used. To State about the steps to be taken for managing discipline within the organization To manage grievances of the employees Overall Output and Productivity of the employees Mentoring, Training and Development Establishment of Rules and regulations and robust governance framework Employment of a liaison to look after the grievances of employees HR department Training and Development HR Department & Immediate Mangers Senior Management PART 2 – Managing Employee Performance Let us take the name of the fictitious company as AB Corporation and names of the three people whose performances to be managed are Mr. X, Ms. Y and Mr.

Needs and Critical Aspects of Small and Medium Enterprises Essay

Needs and Critical Aspects of Small and Medium Enterprises - Essay Example On the other hand, marketing is also a key element. Although it is easy to market an innovative idea, it doesn't usually happen. Many novel ideas are only found practicable when someone faces problem years later, only to find that the solution had been there years ago. Other inputs that are crucial is the entrepreneur's ability to take measured risks, how adaptable he is, ability to identify a need in the market as well as find a niche or a universal selling proposition in order to make this product appealing to the consumer in the marketplace. We as humanity have come a long way, progressed from the stone ages into the new millennia via information superhighway. But time doesn't end here and nor will the need of mankind to prosper, thrive and flourish! Discuss the relationships among entrepreneurship, innovation, and marketing in the SME new venture context. It is important to use both academic theory and research to support your arguments. You should include up-to-date research from journals; however, you must not just quote the research, as you are expected at a university to show that you can also analyze and comment on the implications of the research. Include in your assignment good examples from business (and personal experience if possible) of this relationship, remembering to give examples of notable successes as well as failures, and the lessons that can be learned from them both academically and entrepreneurially. Since ages, man has always wanted to engage in new endeavors and look for innovative ways to prosper. This is how; he usually tries to maximize profit by investing his intellectual capital. This urge has always brought novel accomplishments for themselves as well as their countries. However, this has not always been a successful activity. And this is the point that brings us to our discussion regarding 'Relationship among entrepreneurship, innovation, and marketing in SME new venture context.' SMEs are an essential driving force that keeps economies operating; they play a crucial role in the generation of employment. However, in order to secure such a position a minimum level of innovativeness within these companies needs to be maintained. A research on factors for winning innovations can give a much efficient strategy from these organizations as well as the public sector in developing motivating surroundings. Since the fall of Rome to the eighteenth century, there was 'no' escalation in per capita wealth creation in the west. However, with the start of entrepreneurship, per capita, wealth generation and earnings in the West rose interestingly by 20 percent in the 1700s and kept on increasing to 740 percent in the1900s (Drayton, 2004). This was some exemplary growth. All through this time, entrepreneurial thinking has evolved by random twist and turns and reflective developments offering new conceptualizations of what it means for something to be entrepreneurial. It is now widely accepted by both Academy and in business schools globally that the management field has changed its vision and perspective on entrepreneurship. In past 5 years, the Academy of Management's Entrepreneurship Division has "dramatically outpaced the growth of every other division" by 77 percent (Shaver, 2004).

The Service Encounter Diaries Essay Example | Topics and Well Written Essays - 4750 words

The Service Encounter Diaries - Essay Example This struck me as very poor customer service for a would-be customer. 7: The store and the quality of customer service could have been improved in two ways. The first would be for the employees to offer their direct assistance regardless of the task they might have been on. The second would be for the employee to apologize that he/she cannot help and offer to find someone else. 3: While in line, I noticed that of the three employees at the front desk waiting on customers, only 2 of them were working. The other was quite obviously logged into her work station but she was not taking customers. Although the other employees that were serving customers were polite and somewhat cheerful, the dour expression on the face of the non-working employee made one suspect that she was either just wasting time or taking a break in an inappropriate area. 4: My reaction was rather unsurprising. I left the post office with the realization that the main reason people have a bad expectation of service does not have to do with the fact that there are not cheerful and hard working people there, but the fact that one or two lazy, inefficient, or angry employees spoils the entire experience. 7: The front line manager should ensure that those individuals who are tasked with greeting or interacting with customers must maintain a very high level of professionalism and a good work ethic. If they cannot meet these then they should be placed in another area, reassigned or terminated. 3: Upon approaching the desk and explaining the situation, the customer service representative looked frustrated and told me that they do not handle any billing issues at their office and only can accept payments or set up new plans. 7: The individuals at the store could benefit by offering the customer alternatives since they do not handle billing issues; simply excusing themselves

Essay --

e Rush Professor Amita Topics in History: Buddhism December 16, 2013 â€Å"Finding Oneself in a Suffering Based World† ACADEMIC INTEGRITY PLEDGE On my honor, I have neither received nor given any unauthorized assistance on this examination (assignment). ___________Paije Rush_______ Print Name ____________Paije Rush______ Signature (Print Name again on e-submission) __________December 17, 2013________ Date All of our problems and suffering originate from confused negatives states of mind and all happiness and good fortunes derive from peaceful and positive states of mind. In this course, we have learned about the Buddha, the Dharma, The Four Noble Truths, the cause and effect of suffering in one’s life. In this course I have learned to creatively and critically analyze literary materials learned through the Buddha’s insights from over 2,000 years ago. I was taught methods for gradually overcoming negative minds such as anger to develop minds with love compassion and wisdom, attributes that are obtained through experience. Topics in History of Buddhism has taught me that Buddhism is a religion of its own that you learn through practice and experience rather than a belief. This idea is a little complicated for some to grasp. In our culture, â€Å"religion† is a better system and â€Å"faith† is one’s way of accepting those beliefs. The Buddha has taught us to accept no teachings without testing them. Instead of believing in teachings one should practice the teachings to realize the truth of them. In Buddhism there are three general levels of the communication. There is the enlightened level, the intellectual level, and the common level. Within these three levels enforces the learning and practicing of the Buddha’s teachings. With le... ...ous life changes. They went from having extremely poor behavior to influencing others to be involved in such an inspirational journey. Overall, from this course I have obtained the notion that overcoming suffering truly depends on the person and their dedication to wanting to free themselves of suffering, pain, violence, and fear to live a liberated life. As long as we are enveloped in ignorance, one’s thought of self, the world, and anything else is just a theory until proven to be true. One must grasp the idea that extinction of desire, Nirvana, and following the steps on the path to liberation is the ultimate goal of a suffer-free life. Once one can successfully cultivate one’s mind so that they are free from the delusion of â€Å"I† and the craving for the wrong type of pleasures, one can then see oneself for themselves and the have a clear understanding of reality.

Strategic Marketing Management

Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck! Strategic Marketing Management Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors. b. What are the advantages available to Google with their Google maps (as a Pioneer firm) in the Internet search engine market? What are the advantages available to any of the follower firms in the market? c. Under what conditions to pioneer and follower strategies each have the greatest probability of long-term success? Question 2: a. Explain the term ‘sustainable competitive advantage’ b. Discuss five (5) differentiation and five (5) overall cost leadership strategies a firm can pursuer to create sustainable competitive advantages c. What are four (4) different types of businesses based on their intended rate of product-market development as proposed by Miles and Snow? d. You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division is a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market orientation is implementing a more customer-focused approach to marketing. This involves companies that make what they can sell as opposed to selling what they can make. Market oriented companies have a broad product line and base their pricing on perceived benefits provided as opposed to production and distribution costs as Product oriented firms do. Their research is focused on identifying new opportunities and applying new technology to satisfy customer needs as opposed to product improvement and cost cutting solutions like product oriented firms. Such companies design packaging for customer convenience and use it as a promotional tool rather than to merely protect the product or reduce costs involved and they emphasise their promotion on product benefits and ability to satisfy customer needs or solve problems (as opposed to product features, quality and price). Advantages include†¦ b. Discuss the factors that mediate a marketing’s strategic role within an organisation Lecture 1: Competitive factors affect a firms market orientation Influence of different development stages across industries and global markets Strategic Inertia . Outline the major levels of strategy in most large, multi-product organisations Lecture 1: 1. Corporate Strategy: Decisions about the organisation’s scope and resource deployments across its divisions or businesses 2. Business-level strategy: How a business unit competes within its industry 3. Marketing strategy (Functional) Effective allocation and coordination of marketing resourc es and activities d. List the five components of a well-developed strategy. Lecture 1: 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3. Resource deployments (Allocation of limited resources) 4. Identification of sustainable competitive advantage (How the organisation will compete) 5. Synergy (Whole greater than the sum of parts) Question 5: Apple computer’s iPods holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4Ps in the firm’s marketing programme. Question 6. While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically involved in successfully implementing a harvesting strategy? Strategic Marketing Management Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors. b. What are the advantages available to Google with their Google maps (as a Pioneer firm) in the Internet search engine market? What are the advantages available to any of the follower firms in the market? c. Under what conditions to pioneer and follower strategies each have the greatest probability of long-term success? Question 2: a. Explain the term ‘sustainable competitive advantage’ b. Discuss five (5) differentiation and five (5) overall cost leadership strategies a firm can pursuer to create sustainable competitive advantages c. What are four (4) different types of businesses based on their intended rate of product-market development as proposed by Miles and Snow? d. You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division is a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market orientation is implementing a more customer-focused approach to marketing. This involves companies that make what they can sell as opposed to selling what they can make. Market oriented companies have a broad product line and base their pricing on perceived benefits provided as opposed to production and distribution costs as Product oriented firms do. Their research is focused on identifying new opportunities and applying new technology to satisfy customer needs as opposed to product improvement and cost cutting solutions like product oriented firms. Such companies design packaging for customer convenience and use it as a promotional tool rather than to merely protect the product or reduce costs involved and they emphasise their promotion on product benefits and ability to satisfy customer needs or solve problems (as opposed to product features, quality and price). Advantages include†¦ b. Discuss the factors that mediate a marketing’s strategic role within an organisation Lecture 1: Competitive factors affect a firms market orientation Influence of different development stages across industries and global markets Strategic Inertia . Outline the major levels of strategy in most large, multi-product organisations Lecture 1: 1. Corporate Strategy: Decisions about the organisation’s scope and resource deployments across its divisions or businesses 2. Business-level strategy: How a business unit competes within its industry 3. Marketing strategy (Functional) Effective allocation and coordination of marketing resourc es and activities d. List the five components of a well-developed strategy. Lecture 1: 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3. Resource deployments (Allocation of limited resources) 4. Identification of sustainable competitive advantage (How the organisation will compete) 5. Synergy (Whole greater than the sum of parts) Question 5: Apple computer’s iPods holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4Ps in the firm’s marketing programme. Question 6. While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically involved in successfully implementing a harvesting strategy? Strategic Marketing Management Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck! Strategic Marketing Management Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck!

Intellectual Property Law - Free Essay Example

Sample details Pages: 4 Words: 1122 Downloads: 10 Date added: 2017/06/26 Category Law Essay Type Analytical essay Tags: Intellectual Property Essay Did you like this example? Clients issue 1) Mr. Litt is currently having an issue with the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm, based on intellectual property. The Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm is trying to reap off foxtons signage. Don’t waste time! Our writers will create an original "Intellectual Property Law" essay for you Create order A signage refers to the symbols, signs, or designs used in advertisement. From the images provided in the document, it is evident that Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s is trying to reap off foxtonsà ¢Ã¢â€š ¬Ã¢â€ž ¢ signage. Mr. Litt feels that the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm is being biased, by trying to reap off their signage. To solve this issue, Mr. Litt chooses to apply intellectual laws with the hope of ceasing Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s biasness. Mr. Litt is not familiar with intellectual law. Therefore, to advise Mr. .Litt, the paper will focus on intellectual law, after which the paper will advice Mr. Litt on the relevant action to take. Overview on which law in place (Intellectual property) 2) Intellectual property (IP) may be defined as the creations and ideas of an individual. These ideas may include designs, images, or even symbols used in commerce. There have been various statutes in the UK that relate to IP. These statutes tend to emphasize the IP rights. These rig hts include, the patent, copy right, design, trademarks, among others. These statutes stipulate legal measures that tend to control intellectual issues, such as Mr.Littà ¢Ã¢â€š ¬Ã¢â€ž ¢s issue with the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm. These statutes will be discussed in the next chapter. To elaborate more on these statutes, the discussion will also include previous cases, which relate to the statutes [1] Substandard of law (Passing off) 3)PassingÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ offisacommonlawactionratherthanastatutorycauseofactionandisusedtopreventonepartyfromusingthegoodwillassociatedwithanotherpartyfortheirownbenefit.PassingÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ offdoesnotprovidetheownerofthegoodwillwithamonopolyinthemark,ratheritprotectsthetradersbusinessagainstwhatcanessentiallybedescribedasunfaircompetition Thelawofpassingoffiswideandalsocoversgoodwillassociatedinslogans,visualimages,domainnamesandotherdescriptivematerial.TherearethreebasicrequirementstoestablishpassingÃÆ'à ‚ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ off.The claimantmustestablish:ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  1. that goodwill exists in his or her goods orservices, in the area where infringement hastakenplace; 2. misrepresentationbytheinfringertothepublicsuch that the public believe or are likely tobelievethatthegoodsorservicesofferedbytheinfringerarethoseoftheclaimant; 3. thathe/shehassuffereddamage,orthereisalikelihood of damage occurring, due to theinfringerà ¢Ã¢â€š ¬Ã¢â€ž ¢smisrepresentation. Damages available for passing off 4 ) In the case of passing off the following remedies are available: Damages or an account of the defendants profits An order for the delivery up or the destruction of the infringing articles or products An injunction An enquiry to establish loss Cases and statutes in support for client 5 ) A famous case that involved copy right infringement in the UK was the case involving George Harrison v the B right Tune[2]. George Harrison was accused of plagiarizing a song. George was found guilty and as a result, George paid a total sum of 587.000.00. The case was later dismissed in 1981 . 6) The case that involved Google and apple is a famous case that revolved around the patent rights. The two companies had an issue over phone patent rights. Apple felt that Google was trying to reap off their new eject technology, To this effect. Apple took a legal action on grounds off patent theft. 7) A good example of a case that was based on trademarks infringement was that involving. Gucci and Guess. Gucci a famous designer label accused Guess of reaping off its trademark. Gucci won the case against Guess and as a result Guess paid 54.7 mi Ilion to compensate Gucci for the damages resulting from the trademarks infringement The rele vant actions that Mr. Litt should take in relevance to the IP laws 8 ) Mr. Litt and other senior persons at Foxtons could opt to take certain actions that will help them to solve the problem with the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm. These actions will be identified and elaborated in next chapter. Registering the foxton signage as stipulated in the trademarkà ¢Ã¢â€š ¬Ã¢â€ž ¢s act (1995) 9 ) To start off, Mr. Litt could think of applying the trademarkà ¢Ã¢â€š ¬Ã¢â€ž ¢s act (1995). The act stipulates that all trademarks ought to be registered under the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s name. Mr. Litt should consider registering the firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s trademark. By registering the trade mark, the foxtonà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm shall have legal rights to the trade mark. This will prevent the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm from using the same trade mark. This move will offer a permanent solution to the issue between the two firms [3] Arbitrary action 10 ) Mr. Litt cou ld also consider holding an arbitrary meeting with the superiors at the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm, in the presence of an arbitrator (preferably a legal expert in IP law). During the meeting, Mr. Litt could bring up the issue and try to solve the issue amicably. Mr. Litt should confront the current situation and request the superiors at Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s to cease using foxtonà ¢Ã¢â€š ¬Ã¢â€ž ¢s signage. If the superiors at Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s refuse to comply with Mr. Littà ¢Ã¢â€š ¬Ã¢â€ž ¢s demands, Mr. Litt should consider taking necessary legal action against the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm [4] Legal action (litigation) in IP courts on grounds of patent and copyright theft 11) Mr. Litt could also choose to sue the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm on the grounds of patent, copyright and trade markà ¢Ã¢â€š ¬Ã¢â€ž ¢s acts that were discussed previously. These acts tend to protect the property of an individual, ensuring that the property is not subject to copy right and patent theft. The Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm has reaped off foxtonà ¢Ã¢â€š ¬Ã¢â€ž ¢s signage. By doing this, the firm has done contrary to what is stipulated in the three acts. Therefore, Mr. Litt should sue the Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm on grounds of copy right and patent theft [5] Conclusion 12) Intellectual property is a wide department that is broken down to three laws, the copy right laws, trademarks law and the patent law. From the discussion, it is evident that the three laws govern the field of Intellectual property. Over the years cases involving copy right, patent and trade markà ¢Ã¢â€š ¬Ã¢â€ž ¢s infringement have been quite common. To curb the reoccurrence of these cases, governments should put more emphasis on Intellectual property laws. Mr. Litt should consider implementing actions proposed in the discussion above. With the immediate implementation of the actions proposed, Mr. Litt will find it easier to curb further damage. Of the f ive actions, Litigation is more recommendable. Litigation is considered more recommendable in the sense that it is efficient and effective. With the enactment of the proposed actions (meditation, litigation, arbitration, registration, and benevolent notice) Mr. Litt is guaranteed of a permanent solution to the issue with Hartleyà ¢Ã¢â€š ¬Ã¢â€ž ¢s firm. References 1)Chaudhry, P. E., Walsh, M. G. (1995). Intellectual property rights: Changing levels of protection under GATT NAFTA and the EU. The Columbia Journal of World Business, 30(2), 80-92. 2)Cornish, W. R., Llewelyn, D., Aplin, T. F. (2003). Intellectual property: patents, copyright, trademarks and allied rights (pp. 332-34). London: Sweet Maxwell. 3)Drahos, P. (1996). A philosophy of intellectual property (Vol. 223). Aldershot: Dartmouth. 4)Helpman, E. (1992). Innovation, imitation, and intellectual property rights (No. w4081). National Bureau of Economic Research. 5) Xu, G. G. (2004). Information for corpo rate IP management. World Patent Information, 26(2), 149-156. 6)edwards ,C,C. (2010) ,who owns your thoughts ? (intelectual property), Engineering and technology , 66-69 [1] (Cornish, 2003, p. 78). [2] George Harrison v the B right Tune [3] (Xu, 2004, p. 89). [4] (Helpman, 1992, p.67). [5] (Xu, 2004, p. 89).